Change Blindness

Absolutely fascinating:

Dinotopia artist James Gurney posted this video about a "change blindness" experiment. 75% of the participants didn’t notice that the experimenter who bent under a counter was replaced by a different person. Says Gurney: "Here’s proof that most of the time we look but don’t see." I think Matisse said something to the effect that he didn’t really see things unless he was painting them.

Tagged as: cognition, experimental psychology, perception, Science, social engineering, social experiments